Programmatic Marketing and Advertising Market by Product Type and Application - Global Industry Analysis & Forecast to 2027
Published On : March 2021 Pages : 166 Category: Services & Utilities Report Code : OI0316675
Programmatic Marketing and Advertising Market By Product Type (RTB, Programmatic) and Application (Emerging Industries, Traditional Industries) - Global Industry Analysis & Forecast to 2027
Industry Outlook and Trend Analysis
The Programmatic Marketing and Advertising Market has encountered significant development over the recent years and is anticipated to grow tremendously over the forecast period. Programmatic advertising is the use of automated technology for media buying (the process of buying advertising space), as opposed to traditional (often manual) methods of digital advertising. RTB is considered to be a cost effective way to buy media with a large audience.
Drivers and Restraints
Top-down and bottom-up approaches are used to validate the global Programmatic Marketing and Advertising Market size market and estimate the market size for company, regions segments, type segments and applications (end users). In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.
Regional Insights
The data for 2021 is an estimate, based on the history data and the integrated view of industry experts, manufacturers, distributors and end users etc.
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Russia
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- South Korea
- India
- Southeast Asia
- Rest of Asia-Pacific
- South America
- Brazil
- Argentina
- Columbia
- Rest of South America
- Middle East and Africa
- Saudi Arabia
- UAE
- Egypt
- Nigeria
- South Africa
- Rest of MEA
Competitive Analysis
The major players in the market are profiled in detail in view of qualities, for example, company portfolio, business strategies, financial overview, recent developments, and share of the overall industry.
- Marin Software
- MediaMath
- Wordstream
- Choozle
- Flashtalking
- Adwords
- Acquisio
- DATAXU
- Sizmek
- The Trade Desk
Some of the key questions answered by the report are:
- What was the market size in 2017 and forecast from 2021 to 2027?
- What will be the industry market growth from 2017 to 2027?
- What are the major drivers, restraints, opportunities, challenges, and industry trends and their impact on the market forecast?
- What are the major segments leading the market growth and why?
- Which are the leading players in the market and what are the major strategies adopted by them to sustain the market competition?
Market Classification
· Programmatic Marketing and Advertising Market, By Product Type, Estimates and Forecast, 2017-2027 ($Million)
o RTB
o Programmatic
· Programmatic Marketing and Advertising Market, By Application, Estimates and Forecast, 2017-2027 ($Million)
o Emerging Industries
o Traditional Industries
· Programmatic Marketing and Advertising Market, By Key Players, Estimates and Forecast, 2017-2027 ($Million)
o Marin Software
o MediaMath
o Wordstream
o Choozle
o Flashtalking
o Adwords
o Acquisio
o DATAXU
o Sizmek
o The Trade Desk
· Programmatic Marketing and Advertising Market, By Region, Estimates and Forecast, 2017-2027 ($Million)
o North America
§ North America Programmatic Marketing and Advertising Market, By Country
o U.S. Programmatic Marketing and Advertising Market
o Canada Programmatic Marketing and Advertising Market
o Mexico Programmatic Marketing and Advertising Market
o Europe
§ Europe Programmatic Marketing and Advertising Market, By Country
· Germany Programmatic Marketing and Advertising Market
o UK Programmatic Marketing and Advertising Market
o France Programmatic Marketing and Advertising Market
o Russia Programmatic Marketing and Advertising Market
o Italy Programmatic Marketing and Advertising Market
o Rest of Europe Programmatic Marketing and Advertising Market
o Asia-Pacific
§ Asia-Pacific Programmatic Marketing and Advertising Market, By Country
o China Programmatic Marketing and Advertising Market
o Japan Programmatic Marketing and Advertising Market
o South Korea Programmatic Marketing and Advertising Market
o India Programmatic Marketing and Advertising Market
o Southeast Asia Programmatic Marketing and Advertising Market
o Rest of Asia-Pacific Programmatic Marketing and Advertising Market
o South America
§ South America Programmatic Marketing and Advertising Market
o Brazil Programmatic Marketing and Advertising Market
o Argentina Programmatic Marketing and Advertising Market
o Columbia Programmatic Marketing and Advertising Market
o Rest of South America Programmatic Marketing and Advertising Market
o Middle East and Africa
§ Middle East and Africa Programmatic Marketing and Advertising Market
o Saudi Arabia Programmatic Marketing and Advertising Market
o UAE Programmatic Marketing and Advertising Market
o Egypt Programmatic Marketing and Advertising Market
o Nigeria Programmatic Marketing and Advertising Market
o South Africa Programmatic Marketing and Advertising Market
o Rest of MEA Programmatic Marketing and Advertising Market
Table of Contents:
1. Introduction
1.1. Report Description
2. Executive Summary
2.1. Key Highlights
3. Market Overview
3.1. Introduction
3.1.1. Market Definition
3.1.2. Market Segmentation
3.2. Market Dynamics
3.2.1. Drivers
3.2.2. Restraints
3.2.3. Opportunities
4. Market Analysis by Regions
4.1. North America (United States, Canada and Mexico)
4.1.1. United States Market Status and Outlook (2017-2027)
4.1.2. Canada Market Status and Outlook (2017-2027)
4.1.3. Mexico Market Status and Outlook (2017-2027)
4.2. Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
4.2.1. Germany Market Status and Outlook (2017-2027)
4.2.2. France Market Status and Outlook (2017-2027)
4.2.3. UK Market Status and Outlook (2017-2027)
4.2.4. Russia Market Status and Outlook (2017-2027)
4.2.5. Italy Market Status and Outlook (2017-2027)
4.2.6. Rest of Europe Market Status and Outlook (2017-2027)
4.3. Asia-Pacific (China, Japan, Korea, India, Southeast Asia and Rest of Asia-Pacific)
4.3.1. China Market Status and Outlook (2017-2027)
4.3.2. Japan Market Status and Outlook (2017-2027)
4.3.3. Korea Market Status and Outlook (2017-2027)
4.3.4. India Market Status and Outlook (2017-2027)
4.3.5. Southeast Asia Market Status and Outlook (2017-2027)
4.3.6. Rest of Asia-Pacific Market Status and Outlook (2017-2027)
4.4. South America (Brazil, Argentina, Columbia and Rest of South America)
4.4.1. Brazil Market Status and Outlook (2017-2027)
4.4.2. Argentina Market Status and Outlook (2017-2027)
4.4.3. Columbia Market Status and Outlook (2017-2027)
4.4.4. Rest of South America Market Status and Outlook (2017-2027)
4.5. Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa and Rest of MEA)
4.5.1. Saudi Arabia Market Status and Outlook (2017-2027)
4.5.2. United Arab Emirates Market Status and Outlook (2017-2027)
4.5.3. Egypt Market Status and Outlook (2017-2027)
4.5.4. Nigeria Market Status and Outlook (2017-2027)
4.5.5. South Africa Market Status and Outlook (2017-2027)
4.5.6. Turkey Market Status and Outlook (2017-2027)
4.5.7. Rest of Middle East and Africa Market Status and Outlook (2017-2027)
5. Programmatic Marketing And Advertising Market, By Product Type
5.1. Introduction
5.2. Global Programmatic Marketing And Advertising Revenue and Market Share by Product Type (2017-2021)
5.2.1. Global Programmatic Marketing And Advertising Revenue and Revenue Share by Product Type (2017-2021)
5.3. RTB
5.3.1. Global RTB Revenue and Growth Rate (2017-2021)
5.4. Programmatic
5.4.1. Global Programmatic Revenue and Growth Rate (2017-2021)
6. Programmatic Marketing And Advertising Market, By Application
6.1. Introduction
6.2. Global Programmatic Marketing And Advertising Revenue and Market Share by Application (2017-2021)
6.2.1. Global Programmatic Marketing And Advertising Revenue and Revenue Share by Application (2017-2021)
6.3. Emerging Industries
6.3.1. Global Emerging Industries Revenue and Growth Rate (2017-2021)
6.4. Traditional Industries
6.4.1. Global Traditional Industries Revenue and Growth Rate (2017-2021)
7. Programmatic Marketing And Advertising Market, By Region
7.1. Introduction
7.2. Global Programmatic Marketing And Advertising Revenue and Market Share by Regions
7.2.1. Global Programmatic Marketing And Advertising Revenue by Regions (2017-2021)
7.3. North America Programmatic Marketing And Advertising by Countries
7.3.1. North America Programmatic Marketing And Advertising Revenue and Growth Rate (2017-2021)
7.3.2. North America Programmatic Marketing And Advertising Revenue (Million USD) by Countries (2017-2021)
7.3.3. United States
7.3.3.1. United States Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.3.4. Canada
7.3.4.1. Canada Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.3.5. Mexico
7.3.5.1. Mexico Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.4. Europe Programmatic Marketing And Advertising by Countries
7.4.1. Europe Programmatic Marketing And Advertising Revenue and Growth Rate (2017-2021)
7.4.2. Europe Programmatic Marketing And Advertising Revenue (Million USD) by Countries (2017-2021)
7.4.3. Germany
7.4.3.1. Germany Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.4.4. France
7.4.4.1. France Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.4.5. UK
7.4.5.1. UK Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.4.6. Russia
7.4.6.1. Russia Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.4.7. Italy
7.4.7.1. Italy Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.4.8. Rest of Europe
7.4.8.1. Rest of Europe Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.5. Asia-Pacific Programmatic Marketing And Advertising by Countries
7.5.1. Asia-Pacific Programmatic Marketing And Advertising Revenue and Growth Rate (2017-2021)
7.5.2. Asia-Pacific Programmatic Marketing And Advertising Revenue (Million USD) by Countries (2017-2021)
7.5.3. China
7.5.3.1. China Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.5.4. Japan
7.5.4.1. Japan Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.5.5. Korea
7.5.5.1. Korea Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.5.6. India
7.5.6.1. India Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.5.7. Southeast Asia
7.5.7.1. Southeast Asia Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.5.8. Rest of Asia-Pacific
7.5.8.1. Rest of Asia-Pacific Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.6. South America Programmatic Marketing And Advertising by Countries
7.6.1. South America Programmatic Marketing And Advertising Revenue and Growth Rate (2017-2021)
7.6.2. South America Programmatic Marketing And Advertising Revenue (Million USD) by Countries (2017-2021)
7.6.3. Brazil
7.6.3.1. Brazil Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.6.4. Argentina
7.6.4.1. Argentina Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.6.5. Columbia
7.6.5.1. Columbia Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.6.6. Rest of South America
7.6.6.1. Rest of South America Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.7. Middle East and Africa Programmatic Marketing And Advertising by Countries
7.7.1. Middle East and Africa Programmatic Marketing And Advertising Revenue and Growth Rate (2017-2021)
7.7.2. Middle East and Africa Programmatic Marketing And Advertising Revenue (Million USD) by Countries (2017-2021)
7.7.3. Saudi Arabia
7.7.3.1. Saudi Arabia Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.7.4. United Arab Emirates
7.7.4.1. United Arab Emirates Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.7.5. Egypt
7.7.5.1. Egypt Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.7.6. Nigeria
7.7.6.1. Nigeria Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.7.7. South Africa
7.7.7.1. South Africa Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.7.8. Turkey
7.7.8.1. Turkey Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
7.7.9. Rest of Middle East and Africa
7.7.9.1. Rest of Middle East and Africa Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2021)
8. Company Profiles
8.1. Marin Software
8.1.1. Business Overview
8.1.2. Service Portfolio
8.1.3. Strategic Developments
8.1.4. Financial Overview
8.2. MediaMath
8.2.1. Business Overview
8.2.2. Service Portfolio
8.2.3. Strategic Developments
8.2.4. Financial Overview
8.3. Wordstream
8.3.1. Business Overview
8.3.2. Service Portfolio
8.3.3. Strategic Developments
8.3.4. Financial Overview
8.4. Choozle
8.4.1. Business Overview
8.4.2. Service Portfolio
8.4.3. Strategic Developments
8.4.4. Financial Overview
8.5. Flashtalking
8.5.1. Business Overview
8.5.2. Service Portfolio
8.5.3. Strategic Developments
8.5.4. Financial Overview
8.6. Adwords
8.6.1. Business Overview
8.6.2. Service Portfolio
8.6.3. Strategic Developments
8.6.4. Financial Overview
8.7. Acquisio
8.7.1. Business Overview
8.7.2. Service Portfolio
8.7.3. Strategic Developments
8.7.4. Financial Overview
8.8. DATAXU
8.8.1. Business Overview
8.8.2. Service Portfolio
8.8.3. Strategic Developments
8.8.4. Financial Overview
8.9. Sizmek
8.9.1. Business Overview
8.9.2. Service Portfolio
8.9.3. Strategic Developments
8.9.4. Financial Overview
8.10. The Trade Desk
8.10.1. Business Overview
8.10.2. Service Portfolio
8.10.3. Strategic Developments
8.10.4. Financial Overview
9. Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.1. Global Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2022-2027)
9.2. Programmatic Marketing And Advertising Market Forecast by Regions (2022-2027)
9.2.1. North America Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.1.1. United States Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.1.2. Canada Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.1.3. Mexico Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.2. Europe Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.2.1. Germany Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.2.2. France Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.2.3. UK Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.2.4. Russia Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.2.5. Italy Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.2.6. Rest of Europe Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.3. Asia-Pacific Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.3.1. China Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.3.2. Japan Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.3.3. Korea Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.3.4. India Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.3.5. Southeast Asia Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.3.6. Rest of Asia-Pacific Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.4. South America Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.4.1. Brazil Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.4.2. Argentina Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.4.3. Columbia Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.4.4. Rest of South America Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.5. Middle East and Africa Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.5.1. Saudi Arabia Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.5.2. United Arab Emirates Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.5.3. Egypt Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.5.4. Nigeria Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.5.5. South Africa Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.5.6. Turkey Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.2.5.7. Rest of Middle East and Africa Programmatic Marketing And Advertising Market Forecast (2022-2027)
9.3. Programmatic Marketing And Advertising Market Forecast by Product Type (2022-2027)
9.3.1. Programmatic Marketing And Advertising Forecast by Product Type (2022-2027)
9.3.2. Programmatic Marketing And Advertising Market Share Forecast by Product Type (2022-2027)
9.4. Programmatic Marketing And Advertising Market Forecast by Application (2022-2027)
9.4.1. Programmatic Marketing And Advertising Forecast by Application (2022-2027)
9.4.2. Programmatic Marketing And Advertising Market Share Forecast by Application (2022-2027)
List of Tables
List of Tables and Figures:
Figure United States Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure Canada Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure Mexico Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure Germany Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure France Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure UK Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure Russia Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure Italy Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure Rest of Europe Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure China Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure Japan Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure Korea Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure India Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure Southeast Asia Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure Rest of Asia-Pacific Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure Brazil Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure Argentina Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure Columbia Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure Rest of South America Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure Saudi Arabia Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure United Arab Emirates Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure Egypt Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure Nigeria Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure South Africa Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure Turkey Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Figure Rest of Middle East and Africa Programmatic Marketing And Advertising Revenue (Million USD) and Growth Rate (2017-2027)
Table Global Programmatic Marketing And Advertising Revenue and Revenue Share by Product Type (2017-2019)
Figure Global RTB Revenue and Growth Rate (2017-2019)
Figure Global Programmatic Revenue and Growth Rate (2017-2019)
Table Global Programmatic Marketing And Advertising Revenue and Revenue Share by Application (2017-2019)
Figure Global Emerging Industries Revenue and Growth Rate (2017-2019)
Figure Global Traditional Industries Revenue and Growth Rate (2017-2019)
Table Global Programmatic Marketing And Advertising Revenue by Regions (2017-2019)
Figure North America Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure North America Programmatic Marketing And Advertising Revenue and Growth Rate (2017-2019)
Figure North America Programmatic Marketing And Advertising by Countries (2017-2019)
Figure North America Programmatic Marketing And Advertising Revenue (Million USD) by Countries (2017-2019)
Figure United States Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure United States Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure Canada Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure Canada Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure Mexico Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure Mexico Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure Europe Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure Europe Programmatic Marketing And Advertising Revenue and Growth Rate (2017-2019)
Figure Europe Programmatic Marketing And Advertising by Countries (2017-2019)
Figure Europe Programmatic Marketing And Advertising Revenue (Million USD) by Countries (2017-2019)
Figure Germany Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure Germany Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure France Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure France Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure UK Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure UK Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure Russia Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure Russia Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure Italy Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure Italy Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure Rest of Europe Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure Rest of Europe Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure Asia-Pacific Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure Asia-Pacific Programmatic Marketing And Advertising Revenue and Growth Rate (2017-2019)
Figure Asia-Pacific Programmatic Marketing And Advertising by Countries (2017-2019)
Figure Asia-Pacific Programmatic Marketing And Advertising Revenue (Million USD) by Countries (2017-2019)
Figure China Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure China Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure Japan Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure Japan Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure Korea Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure Korea Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure India Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure India Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure Southeast Asia Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure Southeast Asia Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure Rest of Asia-Pacific Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure Rest of Asia-Pacific Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure South America Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure South America Programmatic Marketing And Advertising Revenue and Growth Rate (2017-2019)
Figure South America Programmatic Marketing And Advertising by Countries (2017-2019)
Figure South America Programmatic Marketing And Advertising Revenue (Million USD) by Countries (2017-2019)
Figure Brazil Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure Brazil Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure Argentina Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure Argentina Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure Columbia Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure Columbia Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure Rest of South America Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure Rest of South America Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure Middle East and Africa Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure Middle East and Africa Programmatic Marketing And Advertising Revenue and Growth Rate (2017-2019)
Figure Middle East and Africa Programmatic Marketing And Advertising by Countries (2017-2019)
Figure Middle East and Africa Programmatic Marketing And Advertising Revenue (Million USD) by Countries (2017-2019)
Figure Saudi Arabia Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure Saudi Arabia Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure United Arab Emirates Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure United Arab Emirates Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure Egypt Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure Egypt Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure Nigeria Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure Nigeria Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure South Africa Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure South Africa Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure Turkey Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure Turkey Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Figure Rest of Middle East and Africa Programmatic Marketing And Advertising Growth Rate (2017-2019)
Figure Rest of Middle East and Africa Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2017-2019)
Table Marin Software Programmatic Marketing And Advertising Financial Overview
Table MediaMath Programmatic Marketing And Advertising Financial Overview
Table Wordstream Programmatic Marketing And Advertising Financial Overview
Table Choozle Programmatic Marketing And Advertising Financial Overview
Table Flashtalking Programmatic Marketing And Advertising Financial Overview
Table Adwords Programmatic Marketing And Advertising Financial Overview
Table Acquisio Programmatic Marketing And Advertising Financial Overview
Table DATAXU Programmatic Marketing And Advertising Financial Overview
Table Sizmek Programmatic Marketing And Advertising Financial Overview
Table The Trade Desk Programmatic Marketing And Advertising Financial Overview
Figure Global Programmatic Marketing And Advertising Revenue (Millions USD) and Growth Rate (2019-2027)
Table Programmatic Marketing And Advertising Market Forecast by Regions (2019-2027)
Figure North America Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure United States Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Canada Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Mexico Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Europe Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Germany Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure France Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure UK Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Russia Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Italy Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Rest of Europe Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Asia-Pacific Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure China Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Japan Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Korea Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure India Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Southeast Asia Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Rest of Asia-Pacific Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure South America Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Brazil Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Argentina Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Columbia Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Rest of South America Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Middle East and Africa Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Saudi Arabia Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure United Arab Emirates Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Egypt Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Nigeria Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure South Africa Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Turkey Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Rest of Middle East and Africa Programmatic Marketing And Advertising Market Forecast (2019-2027)
Figure Global Programmatic Marketing And Advertising Forecast by Product Type (2019-2027)
Figure Global Programmatic Marketing And Advertising Market Share Forecast by Product Type (2019-2027)
Figure Global Programmatic Marketing And Advertising Forecast by Product Type (2019-2027)
Figure Global Programmatic Marketing And Advertising Forecast by Application (2019-2027)
Figure Global Programmatic Marketing And Advertising Market Share Forecast by Application (2019-2027)
Figure Global Programmatic Marketing And Advertising Forecast by Application (2019-2027)
Please Note: Data related to the Companies are subject to Availability.
Research Methodology
We use both primary as well as secondary research for our market surveys, estimates and for developing forecast. Our research process commence by analyzing the problem which enable us to design the scope for our research study. Our research process is uniquely designed with enough flexibility to adjust according to changing nature of products and markets, while retaining core element to ensure reliability and accuracy in research findings. We understand both macro and micro-economic factors to evaluate and forecast different market segments.
Data Mining
Data is extensively collected through various secondary sources such as annual reports, investor presentations, SEC filings, and other corporate publications. We also refer trade magazines, technical journals, paid databases such as Factiva and Bloomberg, industry trade journals, scientific journals, and social media data to understand market dynamics and industry trends. Further, we also conduct primary research to understand market drivers, restraints, opportunities, challenges, and competitive scenario to build our analysis.
Data Collection Matrix
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Data Collection Matrix |
Supply Side |
Demand Side |
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Primary Data Sources |
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Secondary Data Sources |
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Market Modeling and Forecasting
We use epidemiology and capital equipment-based models to forecast market size of different segments at country and regional level.
- Epidemiology-based Forecasting Model: This method uses epidemiology data gathered through various publications and from physicians to estimate population of patients, flow of treatment of individual disease and therapies. The data collected through this method includes statics on incidence of disease, population suffering from disease, and treatment population. This method is used to understand:
- Number of patients for particular device or medical procedure and
- Repeated use of particular device depending on health and condition of patient
- Capital-based Forecasting Model: This method of forecasting is based on number of replacements, installed-based and new sales of capital equipment used in various healthcare and diagnostic centers. These three parameters are calculated and forecast is developed. Installation base is calculated as average number of units per facility; while sales for particular year is calculated from number of new and replace units. Secondary data is collected through various supply chain intermediaries and opinion leaders to arrive at installation and sales rate. These techniques help our analysts in validating market and developed market estimates and forecast.
We do forecast on basis of several parameters such as market drivers, market opportunities, industry trends government regulations, raw materials supply and trade dynamics to ensure relevance of forecast with market scenario. With increasing need to granulized information, we used bottom-up methodology for forecasting where we evaluate each regional segment differently and combined all forecast to develop final market forecast.
Data Validation
We believe primary research is a very important tool in analyzing and forecasting different markets. In order to make sure accuracy of our findings, our team conducts primary interviews at every stage of research to gain deep insights into current business environment and future trends and key developments in market. This includes use of various methods such as telephonic interviews, focus groups, face to face interviews and questionnaires to validate our research from all aspects. We validate our data through primary research from key industry leaders such as CEO, product managers, marketing managers, suppliers, distributors, and consumers are frequently interviewed. These interviews provide valuable insights which help us to have better market understanding besides validating our estimates and forecast.
Data Triangulation
Industry Analysis
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Qualitative Data |
Quantitative Data (2017-2025) |
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