Hearing loss is the inability to hear either partially or totally. The causes of hearing loss are age, heredity, recreational, recurrent middle ear infections, bacterial meningitis, building up of earwax on the ear canal, ruptured ear drum, and loud noises. Hearing loss impacts on the individual’s ability to communicate. Complications associated with hearing loss are high risk of dementia, reduced quality of life, depression, social withdrawal and isolation. People suffering from diabetes, cardiovascular disease and chronic kidney diseases are at risk of hearing loss. By using hearing devices such as hearing implants and hearing aids, people with hearing loss can be benefited. Conductive hearing loss, sensorineural hearing loss, central hearing loss and mixed hearing loss are the types of hearing loss. In conductive hearing loss passage of sound between the ear drum and inner ear is affected.Causes of conductive hearing loss are dysfunction of the Eustachian tube, damage to the hearing bones, foreign body trapped in the ear, otosclerosis and perforated ear drum. In sensorineural hearing loss the tiny hair cells in the inner ear is damaged. Causes of sensorineural hearing loss are meningitis, encephalitis, stroke, viral infection of the inner ear, medicines such as antibiotics and acoustic neuroma.
Hearing implants are devices which are surgically inserted into the ear to stimulate the auditory nerve and are alternatives for hearing aids. One of the hearing implants is cochlear implant. Cochlear implants are electronic devices that are surgically implanted behind the ear. These devices stimulate the auditory nerve with the help of electrodes placed in the inner ear. Moreover, mid-ear implants are devices which use mechanical energy for the stimulation of structures of the inner ear. These are used by individuals who have skin problems, collapsed closed ear canals, earmould allergies or malformed ears. Furthermore, the bone anchored hearing aid is a device which is surgically implanted to help people with hearing loss. By transmitting the sound waves through the bones in skull it stimulates the cochlea. After sound signal is received by cochlea, the information gets converted into neural signal and sent to brain, where it is recognized as sound. Bone anchoring hearing aid uses a titanium implant. This titanium implant is placed in the skull bone. Another type of implant is auditory brainstem implant. Auditory brainstem implants are used by the individuals who have profound sensorineural hearing loss. This implant bypasses both the cochlea and the hearing nerve.
The major factor responsible for the growth of hearing implant market is increase in prevalence of geriatric population combined with hearing loss. For instance, as per WHO, currently there are 360 million in the world with disabling hearing loss. Furthermore, increase in the geriatric population will further boost the hearing implants market growth. According to WHO, in 2015, 900 million people were 60 years of age or older and this number is expected to reach 2 billion by 2050.Moreover, the market players are customizing their products to attracting their customers which will lead in market growth of hearing implants. However, high cost associated with hearing implant devices can hamper the growth of hearing implants market.
Product launch is the key strategy followed by the major players in the hearing implants market to gain competitive advantage over other players and increase their market share. For instance, in September 2016, Cochlear Limitedobtained FDA approval for its new hearing loss solution,Kanso. Kanso is simple, smart and discreet hearing solution which works by converting sound into electrical signals and passes them to the brain. It is useful in treating severe to profound hearing loss. By the launch of Kanso, Cochlear Limited will gain competitive advantage and more market share.
Themajor players in the hearing implants market are Sonova AG, MED-EL, Cochlear Limited, William Demant Holding A/S, Envoy Medical Corporation, Nurotron Biotechnology Co., Ltd., andMICROSON S.A.
Hearing Implants Segmentation:
- Mid-ear Implants
- Auditory Brainstem Implant (ABI)
- Bone Anchored Hearing Aids (BAHA)
- Cochlear Implants
By End User:
- Rest of Europe
- South Korea
- Rest of Asia-Pacific
- South Africa
- Saudi Arabia
- United Arab Emirates
We use both primary as well as secondary research for our market surveys, estimates and for developing forecast. Our research process commence by analyzing the problem which enable us to design the scope for our research study. Our research process is uniquely designed with enough flexibility to adjust according to changing nature of products and markets, while retaining core element to ensure reliability and accuracy in research findings. We understand both macro and micro-economic factors to evaluate and forecast different market segments.
Data is extensively collected through various secondary sources such as annual reports, investor presentations, SEC filings, and other corporate publications. We also refer trade magazines, technical journals, paid databases such as Factiva and Bloomberg, industry trade journals, scientific journals, and social media data to understand market dynamics and industry trends. Further, we also conduct primary research to understand market drivers, restraints, opportunities, challenges, and competitive scenario to build our analysis.
Data Collection Matrix
Data Collection Matrix
Primary Data Sources
- Distributors & Wholesalers
- Healthcare Providers
Secondary Data Sources
- Annual Reports/SEC Filings/ Investor Presentations/ Press Releases
- Government/Associations Publications
- Case Studies
- Reference Customers
Market Modeling and Forecasting
We use epidemiology and capital equipment-based models to forecast market size of different segments at country and regional level.
- Epidemiology-based Forecasting Model: This method uses epidemiology data gathered through various publications and from physicians to estimate population of patients, flow of treatment of individual disease and therapies. The data collected through this method includes statics on incidence of disease, population suffering from disease, and treatment population. This method is used to understand:
- Number of patients for particular device or medical procedure and
- Repeated use of particular device depending on health and condition of patient
- Capital-based Forecasting Model: This method of forecasting is based on number of replacements, installed-based and new sales of capital equipment used in various healthcare and diagnostic centers. These three parameters are calculated and forecast is developed. Installation base is calculated as average number of units per facility; while sales for particular year is calculated from number of new and replace units. Secondary data is collected through various supply chain intermediaries and opinion leaders to arrive at installation and sales rate. These techniques help our analysts in validating market and developed market estimates and forecast.
We do forecast on basis of several parameters such as market drivers, market opportunities, industry trends government regulations, raw materials supply and trade dynamics to ensure relevance of forecast with market scenario. With increasing need to granulized information, we used bottom-up methodology for forecasting where we evaluate each regional segment differently and combined all forecast to develop final market forecast.
We believe primary research is a very important tool in analyzing and forecasting different markets. In order to make sure accuracy of our findings, our team conducts primary interviews at every stage of research to gain deep insights into current business environment and future trends and key developments in market. This includes use of various methods such as telephonic interviews, focus groups, face to face interviews and questionnaires to validate our research from all aspects. We validate our data through primary research from key industry leaders such as CEO, product managers, marketing managers, suppliers, distributors, and consumers are frequently interviewed. These interviews provide valuable insights which help us to have better market understanding besides validating our estimates and forecast.
Quantitative Data (2017-2025)
- Market Dynamics (Drivers, Restraints, and Challenges)
- Industry Trend Analysis
- Market Opportunities
- Government Policies and Regulations, Patent Analysis, and Reimbursement Policies
- Porter’s Five Forces and PESTLE Analysis
- Key Developments and Competitive Landscape
- Market Assessment and Forecast
- Market Assessment and Forecast, By Product
- Market Assessment and Forecast, By Technology
- Market Assessment and Forecast, By Application
- Market Assessment and Forecast, By End User
- Market Assessment and Forecast, By Region/Country