Beer Market by Type, Production, Category, and Packaging – Global Industry Forecast - Global Industry Analysis and Forecast to 2025

Report Code : FB06101

A beer is alcoholic beverage made by fermentation of barley. Beer is third most popular drink consumed after water and tea. It is produced through process known as brewing which involve fermentation of sugars and starch from barley, wheat, maize and rice.  Hops are used to flavor beer which adds bitterness and acts as natural preservative, though herbs or fruits are used occasionally. The purpose of brewing is to convert barley starch into sugary liquid known as wort which is then converted into beer. The three basic ingredients of beer are water, starch, yeast and flavoring agents such as hops. The brewing industry is global business composed of multinational players as well as local producers ranging from brewpubs to regional breweries. Brewpubs are establishment where drinks are directly sold to customers whereas microbreweries are those places were beer is produced.

Owing to nutritional content, beer taken in moderate quantity helps to boost health in number of ways.  Beer is rich source of flavonoids which are potent antioxidants as well as good source of certain minerals which plays essential role in metabolic wellbeing of individual. Xanthohumol, a flavonoid compound found in beer play significant role in the chemoprevention of cancer including prostate cancer. Furthermore, beer reduces risk of developing heart diseases by blocking formation of homocysteine (compound associated with heart diseases). Moderate consumption of alcohol reduces risk of developing inflammation by blocking deposition of cholesterol in blood and heart vessels. In addition, beer is a good source of folic acid and vitamin B12 which reduces risk of developing anemia.

Increasing popularity of craft beer and changing lifestyle and preference of consumer is expected to drive growth of the global market. The global beer industry has witnessed significant growth during past few years with global beer production in 1998 rising from 1.3 billion hectoliters to 1.96 billion hectoliters in 2014. However increasing promotional and marketing activities of manufacturers coupled with increasing disposable income of people will drive the global beer market. However, strict government regulations, development of inexpensive alternatives, social perspective and high tax rates in some region is expected to hamper growth of the market in coming years.

Some of the leading players operating in the global market include Asia Pacific Breweries, Asahi Breweries, Anheuser-Busch InBev Sapporo Breweries, Carlsberg Breweries A/S, Molson Coors Brewing Company, Kirin Brewery and Yanjing Beer. Mergers and acquisitions are key business strategies adopted by players to expand their product portfolio and to acquire greater market share in domestic as well as international markets. For instance, in October 2011, Molson Coors Brewing Company acquired SABMiller Plc. by gaining full ownership of Miller brand portfolio outside U.S. and Puerto Rico. Miller is now third largest brewing enterprise in terms of value with wide range of product portfolio.

Major players are focusing on emerging markets such as India and China for expanding their distribution channels and business boundaries. According to report published by World Health Organization in 2014, 30% of Indian population consumes alcohol on daily basis whereas 11% Indians are moderate to heavy drinkers. Furthermore increasing youth population in these regions will provide ample business opportunities for growth of the market. Major players are focusing on new product launches in emerging economies to cater to increasing demand for beer in such markets. For instance in September 2014, SABMILLER plc. launched Miller Ace which is a stronger version of Miller High life especially for Indian market to fulfill growing demand for premium quality beer.

The Global Beer Market Segmentation:

By Type

  • Light Beer
  • Strong Beer

By Production

  • Micro-brewery
  • Macro brewery

By Category

  • Normal
  • Premium
  • Super premium

By Packaging

  • Bottled
  • Draught
  • Canned

By Region:

  • North America
  • U.S
  • Canada
  • Mexico
  • Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Rest of Europe
  • Asia-Pacific
  • Japan
  • China
  • Australia
  • India
  • South Korea
  • Rest of Asia-Pacific
  • Rest of the World
  • Brazil
  • South Africa
  • Saudi Arabia
  • Turkey
  • United Arab Emirates
  • Others


Research Methodology

We use both primary as well as secondary research for our market surveys, estimates and for developing forecast. Our research process commence by analyzing the problem which enable us to design the scope for our research study. Our research process is uniquely designed with enough flexibility to adjust according to changing nature of products and markets, while retaining core element to ensure reliability and accuracy in research findings. We understand both macro and micro-economic factors to evaluate and forecast different market segments.

Data Mining

Data is extensively collected through various secondary sources such as annual reports, investor presentations, SEC filings, and other corporate publications. We also refer trade magazines, technical journals, paid databases such as Factiva and Bloomberg, industry trade journals, scientific journals, and social media data to understand market dynamics and industry trends. Further, we also conduct primary research to understand market drivers, restraints, opportunities, challenges, and competitive scenario to build our analysis.

Data Collection Matrix

Data Collection Matrix

Supply Side

Demand Side

Primary Data Sources

  • Manufacturers
  • Distributors & Wholesalers
  • GPOs
  • Physicians/Specialist
  • Healthcare Providers
  • Consumers

Secondary Data Sources

  • Annual Reports/SEC Filings/ Investor Presentations/ Press Releases
  • Government/Associations Publications
  • Case Studies
  • Reference Customers


Market Modeling and Forecasting

We use epidemiology and capital equipment-based models to forecast market size of different segments at country and regional level.

  • Epidemiology-based Forecasting Model: This method uses epidemiology data gathered through various publications and from physicians to estimate population of patients, flow of treatment of individual disease and therapies. The data collected through this method includes statics on incidence of disease, population suffering from disease, and treatment population. This method is used to understand:
  • Number of patients for particular device or medical procedure and
  • Repeated use of particular device depending on health and condition of patient
  • Capital-based Forecasting Model: This method of forecasting is based on number of replacements, installed-based and new sales of capital equipment used in various healthcare and diagnostic centers. These three parameters are calculated and forecast is developed. Installation base is calculated as average number of units per facility; while sales for particular year is calculated from number of new and replace units. Secondary data is collected through various supply chain intermediaries and opinion leaders to arrive at installation and sales rate. These techniques help our analysts in validating market and developed market estimates and forecast.

We do forecast on basis of several parameters such as market drivers, market opportunities, industry trends government regulations, raw materials supply and trade dynamics to ensure relevance of forecast with market scenario. With increasing need to granulized information, we used bottom-up methodology for forecasting where we evaluate each regional segment differently and combined all forecast to develop final market forecast.

Data Validation

We believe primary research is a very important tool in analyzing and forecasting different markets. In order to make sure accuracy of our findings, our team conducts primary interviews at every stage of research to gain deep insights into current business environment and future trends and key developments in market. This includes use of various methods such as telephonic interviews, focus groups, face to face interviews and questionnaires to validate our research from all aspects. We validate our data through primary research from key industry leaders such as CEO, product managers, marketing managers, suppliers, distributors, and consumers are frequently interviewed. These interviews provide valuable insights which help us to have better market understanding besides validating our estimates and forecast.

Data Triangulation

Industry Analysis

Qualitative Data

Quantitative Data (2017-2025)

  • Market Dynamics (Drivers, Restraints, and Challenges)
  • Industry Trend Analysis
  • Market Opportunities
  • Government Policies and Regulations, Patent Analysis, and Reimbursement Policies
  • Porter’s Five Forces and PESTLE Analysis
  • Key Developments and Competitive Landscape
  • Market Assessment and Forecast
  • Market Assessment and Forecast, By Product
  • Market Assessment and Forecast, By Technology
  • Market Assessment and Forecast, By Application
  • Market Assessment and Forecast, By End User
  • Market Assessment and Forecast, By Region/Country

Licesnces Type

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