Hearing is the ability to perceive sound. A person affected by hearing impairment has difficulty in identifying or perceiving sound clearly due to auditory problems. Such impairment may be unilateral or bilateral. The intensity of hearing loss can be segmented as mild, moderate, moderately severe, severe, and profound. Mild level of hearing impairment refers to difficulty in perceiving soft sounds such as whispers. The moderate level refers to the incapability to clearly hear sound in normal conversations. Profound deafness is a condition where the patient is unable to perceive any sound irrespective of its intensity. The causes for hearing impairment can be broadly classified into two categories viz. congenital factors and acquired factors. Some of the congenital factors are heredity, congenital defects such as anomalies of ear, nose or throat, viral infections during pregnancy such as rubella infection and premature birth. Acquired factors leading to hearing impairment can be eardrum perforation, excessive earwax, otosclerosis or ear ossicle dislocation, prolonged exposure to loud noise and certain medications that may result in ear damage as an associated side-effect.
Hearing impairment can severely affect the development of children at different stages. This can lead to insufficient language development with incorrect pronunciation and unclear speech. Such children may have behavioral and emotional problems as a result of difficulty in verbally expressing themselves. This can lead to poor self-image and lack of self-confidence at an early age. The academic performance also deteriorates significantly due to the inability to receive and perceive messages correctly. As per the data revealed by the National Institute for Deafness and Other communication Disorders (NIDCD) in December 2016, around 2 to 3 in every 1000 children in the U.S., are born with a recognizable degree of hearing loss in one or sometimes in both ears.
Elder people over 60 years of age are highly susceptible to hearing impairment. Presbycusis is the most common form of sensorineural hearing loss in the elderly people. It affects the ability to hear higher frequency sounds. Thus, an elderly person who is suffering from hearing loss may develop depression due to the social isolation.
Audiological devices such as hearing aids and hearing implants prove highly beneficial for patients with varied degrees of hearing loss. The microphone in the hearing aids converts acoustic signals into electrical signals. The amplifier increases the strength of the electrical signal which is transformed into an acoustic signal by the receiver. The receiver channels the electrical signal into the ear canal through an ear mold or through a small tube. Another type of audiological device is a cochlear implant. It is implanted in unilateral and bilateral configurations depending upon the extent of patients’ hearing loss. It is a small, complex device that enables people who are profoundly deaf or who are severely hard of hearing to identify and perceive sound. Such implantation doesn’t restore normal hearing but it enables the patient to have a helpful representation of sound to understand speech.
Some of the key factors driving the growth of audiological devices market are the rising geriatric population across the world and increased prevalence of hearing related disorders. According to the data revealed by the U.S. Department of Health and Human Services, the population of elder people aged 65 years and over stood at 46.2 million in 2014 in the U.S. and this number is expected to more than double to 98 million in 2060. Due to increased life expectancy facilitated by advancements in medical sciences, geriatric population will prevail over the coming years. This will favorably assist the demand for audiological devices in the future. However, inadequate insurance and reimbursement policies in middle and low income countries can hinder the audiology devices market growth.
The key players operating in the global audiology devices market focus on product innovation and development in order to gain a competitive edge over other players. For instance, in May 2017, Med-El USA launched the Automatic Sound Management (ASM) 2.0 for SONNET and SONNET EAS audio processor. The ASM 2.0 actively adjusts with changing listening environments including wind and background noise.
Some of the major companies in this market are William Demant Holdings A/S, Sonova Holdings AG, Interacoustics A/S, Starkey Hearing Technologies, Widex A/S, Cochlear Ltd, Med-El, Duracell Inc., Medtronic plc, and Grason-Stadler Inc.
Audiology Devices Market Segmentation
- In-The-Ear Aids (ITE)
- Canal Hearing Aids
- Behind-The-Ear Aids (BTE)
- Receiver-In-The-Ear Aids (RITE)
- Hearing Aids, By Technology
- Analog Hearing Aids
- Digital Hearing Aids
- Bone Anchored Hearing Aids
- Diagnostic Devices
- Rest of Europe
- South Korea
- Rest of Asia Pacific
- South Africa
- Saudi Arabia
- United Arab Emirates
We use both primary as well as secondary research for our market surveys, estimates and for developing forecast. Our research process commence by analyzing the problem which enable us to design the scope for our research study. Our research process is uniquely designed with enough flexibility to adjust according to changing nature of products and markets, while retaining core element to ensure reliability and accuracy in research findings. We understand both macro and micro-economic factors to evaluate and forecast different market segments.
Data is extensively collected through various secondary sources such as annual reports, investor presentations, SEC filings, and other corporate publications. We also refer trade magazines, technical journals, paid databases such as Factiva and Bloomberg, industry trade journals, scientific journals, and social media data to understand market dynamics and industry trends. Further, we also conduct primary research to understand market drivers, restraints, opportunities, challenges, and competitive scenario to build our analysis.
Data Collection Matrix
Data Collection Matrix
Primary Data Sources
- Distributors & Wholesalers
- Healthcare Providers
Secondary Data Sources
- Annual Reports/SEC Filings/ Investor Presentations/ Press Releases
- Government/Associations Publications
- Case Studies
- Reference Customers
Market Modeling and Forecasting
We use epidemiology and capital equipment-based models to forecast market size of different segments at country and regional level.
- Epidemiology-based Forecasting Model: This method uses epidemiology data gathered through various publications and from physicians to estimate population of patients, flow of treatment of individual disease and therapies. The data collected through this method includes statics on incidence of disease, population suffering from disease, and treatment population. This method is used to understand:
- Number of patients for particular device or medical procedure and
- Repeated use of particular device depending on health and condition of patient
- Capital-based Forecasting Model: This method of forecasting is based on number of replacements, installed-based and new sales of capital equipment used in various healthcare and diagnostic centers. These three parameters are calculated and forecast is developed. Installation base is calculated as average number of units per facility; while sales for particular year is calculated from number of new and replace units. Secondary data is collected through various supply chain intermediaries and opinion leaders to arrive at installation and sales rate. These techniques help our analysts in validating market and developed market estimates and forecast.
We do forecast on basis of several parameters such as market drivers, market opportunities, industry trends government regulations, raw materials supply and trade dynamics to ensure relevance of forecast with market scenario. With increasing need to granulized information, we used bottom-up methodology for forecasting where we evaluate each regional segment differently and combined all forecast to develop final market forecast.
We believe primary research is a very important tool in analyzing and forecasting different markets. In order to make sure accuracy of our findings, our team conducts primary interviews at every stage of research to gain deep insights into current business environment and future trends and key developments in market. This includes use of various methods such as telephonic interviews, focus groups, face to face interviews and questionnaires to validate our research from all aspects. We validate our data through primary research from key industry leaders such as CEO, product managers, marketing managers, suppliers, distributors, and consumers are frequently interviewed. These interviews provide valuable insights which help us to have better market understanding besides validating our estimates and forecast.
Quantitative Data (2017-2025)
- Market Dynamics (Drivers, Restraints, and Challenges)
- Industry Trend Analysis
- Market Opportunities
- Government Policies and Regulations, Patent Analysis, and Reimbursement Policies
- Porter’s Five Forces and PESTLE Analysis
- Key Developments and Competitive Landscape
- Market Assessment and Forecast
- Market Assessment and Forecast, By Product
- Market Assessment and Forecast, By Technology
- Market Assessment and Forecast, By Application
- Market Assessment and Forecast, By End User
- Market Assessment and Forecast, By Region/Country